Skip to content

PJOKI

Cart

Your cart is empty

Stay Ahead of the Fashion Curve!

Join our newsletter and discover modern, unique, and sustainable fashion designed for women who value style with a purpose. Be the first to see our latest collections, enjoy exclusive offers, and receive styling tips straight to your inbox.

AUTUMN VIBES

GET THE STYLE

About

Where ethics elevate aesthetics.

who we are

Founded in 2015, we’re two women driven by a deep love for fashion and a clear mission: to create something that stands out in both style and substance. With years of experience in the industry, we believe fashion should reflect individuality—not conformity. That’s exactly what we aim to deliver.

Since 2019, our curated selection of brands has also been available at the prestigious design hotel Vår Gård Saltsjöbaden.

our designers

Premium international brands are a cornerstone of our offering—many of which you’ll find in our shop before they appear anywhere else in Scandinavia. Design is at the core of everything we do, constantly seeking inspiration from global fashion capitals like New York, Paris, and Tokyo to keep us ahead of the curve.

Above all, we believe fashion should empower the individual and make a statement—whether through timeless, quality pieces or the thoughtful details that make every item unique.

sustainability

We partner with designers who value patience over pace. Those who obsess over the quality of each material—ensuring it’s ethically sourced and crafted with care for the world around us.

We expect commitment in return: a dedication to awareness and meaningful progress, every single day.

Blog posts

Moonridge scented candles
Anine Bing

Fall in Slow Motion

As the air turns crisp and the light softens, fall invites us to slow down. Explore autumn fashion inspiration, timeless designer pieces, and self-care rituals that bring warmth to everyday moments.

Read more
The Scandinavian brand for premium CBD. Welcome to Pjoki, Mantle.
Beauty

The Scandinavian brand for premium CBD. Welcome to Pjoki, Mantle.

Mantle is a Swedish wellness universe for both health and skin, powered by CBD. Mantle's CBD skincare range includes the multi-balm The Calm Balm, the overnight mask The Dream Mask, the face cream ...

Read more
Embrace the Snow Moon in Leo: Ignite Your Creative Fire

Embrace the Snow Moon in Leo: Ignite Your Creative Fire

Every month a Full Moon occurs and it's energy is affecting nature on Earth in many different ways. She's a symbolic of the feminine and receives the light of the sun, shining it back to us with il...

Read more