About Us

Unrushed fashion, Uncomplicated aesthetics.

Pjoki is an intimate webshop. A space where every piece, and every designer, has been handpicked by us. We go after brands that are independent, female owned, international and sustainable. We go after pieces that are fresh and modern, but above all, timeless.

Designers that take a minute, or two.

We work with designers who care too much to rush. Designers who care about the quality of the materials they use, where those materials come from and how their production process may affect the environment that surrounds them.

We don’t expect brands to be 100% sustainable, but rather 100% aware and willing to become more sustainable day by day.

That extra something, that personality thing.

We look for brands with that extra something, that personality thing. Brands that carry a story and have something to say. We look for clothes that are made by the hands and conceived by the soul.

You, of course.

We are all about you, our dear customer. We want you to be the best and smartest version of yourself, in clothes that are better and smarter. We want to inspire you to make active choices without having to compromise with the aesthetics.


Contact info:

Email us at hello@pjoki.se or give us a call on +46 (0) 709 59 50 44

Our showroom is located in Saltsjöbaden. Please call to make an appointment.