With great attention to details and use of exclusive materials we welcome Award winning fashion brand Arethe to Pjoki


"ARETHÉ STOCKHOLM is a progressive Swedish fashion brand that was founded by Alina Bendikova and Reza Alipour in 2013. With ambition to create garments that are suitable for any occasion in life, both as daywear and evening wear, the idea for ARETHÉ STOCKHOLM was born.

Since the start the brand has been chosen as a finalist in various design competitions. In 2014 ARETHÉ STOCKHOLM was a finalist in Fresh Fish design competition. In november the same year the brand won the 1st prize at Show Up Fashion Awards and has since then also been chosen to be one of the Swedish Fashion Talents of 2015. 

The collections are defined by clean lines with great attention to details and use of exclusive materials. With its elegant but yet edgy street style inspired silhouettes ARETHÉ STOCKHOLM has become to be worn by both women and men in various ages."


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